Re-asses the visitor experience you offer.

Don’t be blindsided by the future. We can help you navigate changing trends in tourism and leisure to stay relevant.

The experience economy is gaining momentum and is expected to become a $12 billion industry by 2023. In essence, people are collecting experiences, not possessions. This global trend has huge implications for the tourism sector, especially for the management of visitor attractions. All visitor attractions – whether a world-famous tourist destination, a museum, an amusement park or a local shopping mall – are people-centric and stand to benefit from re-assessing the visitor experience that they offer.

Attractions need to take cognisance of changing trends in what experience-seeking consumers want.  Attractions are competing for people’s time, attention and money, and there are new kinds of attractions emerging all the time: pop-ups, immersive art experiences, adult playgrounds and virtual reality experiences.

There is both an art and a science in running a successful visitor experience or attraction. Understanding the role that ticket yield, dwell time and secondary spend plays, and ensuring the quality and quantity of experience on offer speaks to the visitors needs, is crucial in ensuring a financially sustainable visitor attraction.

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IFR Research Articles 2016

  1. The Rise of Anti-Consumerism and Anti-Fashion
  2. Preparing for the Future of Work – Hybrid Jobs
  3. “Neighbours, not tourists” – The future of short term strangers vs long term neighbours
  4. Food Tourism as Cultural Capital
  5. Gender Fluidity
  6. The Modern Medicis – where culture and commerce meet.
  7. The rise of Location Based Social Experiences
  8. Becoming our best selves: the focus on personal transformation in tourism
  9. Tourism: Switch-off/Burn Out
  10. Tourism: Luxury re-defined as Exclusivity
  11. Is over-crowding the future of tourism?
  12. Travelling without bags – renting clothes on arrival
  13. The Humanization of Pets leads to growth in Pet Products and Services
  14. Tailor Made Retirement for the Post Career Worker.
  15. PA to VA to IVA – From Personal Assistant, to Virtual Assistant to Intelligent Virtual Assistant

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