SA’s visitor attractions admissions strategy too heavy handed

Visitor attractions, like all other products in the tourism value chain, have had a difficult time over the past 18 months. The African Association of Visitor Experiences & Attractions recently completed the first benchmark study of visitor attractions in SA. It found that 66% of attractions were closed for three months or more in 2020. […]

Wild Life Tourism Futures Book Review

My review of “Wildlife Tourism Futures” has been accepted in the Journal of Tourism Futures. Considering that by 2050, 68% of the world will live in urban areas, what is perceived as “wild” may be different as to how we perceive it today. An exploration of the socio-human aspect of wild-life tourism is crucial as […]

Three social megatrends that are shaping the future of tourism

In his State of the Nation Address in June this year, President Ramaphosa outlined a bold aim to increase South Africa’s economic growth through tourism, stating “we will make good on our ambition to more than double international tourist arrivals to 21 million by 2030.” Globally, tourism is on the rise and peak tourism demand […]

The woman, the art, and the science behind Cape Town’s tourist attractions

She probably has an accurate idea of what you ordered in the restaurant or where you posed for that selfie. Lehmann has a unique understanding of the consumer’s experience of an attraction. “My passion is attractions management,” she says. “I believe in the incredible power of attractions – they are the number one reason why […]