A smarter way to make SA visitor attractions more profitable
Dynamic pricing may sound like a new concept, but it has been around for some time—even in SA. Think of the Uber ride that changes in price depending on supply and demand or the airfares that are more affordable when booked in advance. But in some circles, there is a common misconception that dynamic pricing […]
From a celebration of Brenda Fassie to Big Fun Art, five ideas to keep the tourists rolling in
As tourism reinvents itself in the wake of the Covid-19 pandemic, countries need to capitalise on their natural advantages and existing infrastructure to create unique visitor experiences and attractions. From its dark skies and gravel roads to clean, fresh air and quiet spaces, South Africa has natural assets in abundance that could be leveraged to promote tourism, […]
SA’s visitor attractions admissions strategy too heavy handed
Visitor attractions, like all other products in the tourism value chain, have had a difficult time over the past 18 months. The African Association of Visitor Experiences & Attractions recently completed the first benchmark study of visitor attractions in SA. It found that 66% of attractions were closed for three months or more in 2020. […]
The woman, the art, and the science behind Cape Town’s tourist attractions
She probably has an accurate idea of what you ordered in the restaurant or where you posed for that selfie. Lehmann has a unique understanding of the consumer’s experience of an attraction. “My passion is attractions management,” she says. “I believe in the incredible power of attractions – they are the number one reason why […]
