Having held leadership roles in some of South Africa’s most iconic tourist attractions – notably as the MD of Table Mountain Aerial Cableway and COO of the Zeitz Museum of Contemporary Art Africa –  Sabine understands from the inside out how difficult it is to run a profitable and sustainable attraction in a world that is constantly changing.

Sabine is committed to building African attractions and is the founder and Chair of the African Association of Visitor Experiences and Attractions (AAVEA)  and a government relations committee member of the IAPPA (The Global Association for the Attractions Industry).

She holds an MBA from University of Cape Town and an MPhil (Futures) from the  Stellenbosch University and is a fully accredited member of the Association of Professional Futurists, a research associate at the Institute of Futures Research, Stellenbosch Business School; and editorial board member for the Journal of Tourism Futures. She is also a past member of the Copenhagen Institute for Futures Studies Global Scanning Network.