Meet our founder, get in touch.

Sabine Lehmann has first-hand insight into the challenges and opportunities facing the attractions industry – especially on the African continent.

Having held leadership roles in some of South Africa’s most iconic tourist attractions – notably as the MD of Table Mountain Aerial Cableway and COO of the Zeitz Museum of Contemporary Art Africa –  Sabine understands from the inside out how difficult it is to run a profitable and sustainable attraction in a world that is constantly changing.

Sabine is committed to building African attractions and is the founder and Chair of the African Association of Visitor Experiences and Attractions (AAVEA)  and a government relations committee member of the IAPPA (The Global Association for the Attractions Industry).

She holds an MBA from University of Cape Town and an MPhil (Futures) from the  Stellenbosch University and is a fully accredited member of the Association of Professional Futurists, a research associate at the Institute of Futures Research, Stellenbosch Business School; and editorial board member for the Journal of Tourism Futures. She is also a past member of the Copenhagen Institute for Futures Studies Global Scanning Network.

Contact us

Curiositas Tourism Futures
& Attractions Consultancy

+27 (0)82 305 9019

Curiositas Tourism Futures
& Attractions Consultancy

+27 (0)82 305 9019

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IFR Research Articles 2016

  1. The Rise of Anti-Consumerism and Anti-Fashion
  2. Preparing for the Future of Work – Hybrid Jobs
  3. “Neighbours, not tourists” – The future of short term strangers vs long term neighbours
  4. Food Tourism as Cultural Capital
  5. Gender Fluidity
  6. The Modern Medicis – where culture and commerce meet.
  7. The rise of Location Based Social Experiences
  8. Becoming our best selves: the focus on personal transformation in tourism
  9. Tourism: Switch-off/Burn Out
  10. Tourism: Luxury re-defined as Exclusivity
  11. Is over-crowding the future of tourism?
  12. Travelling without bags – renting clothes on arrival
  13. The Humanization of Pets leads to growth in Pet Products and Services
  14. Tailor Made Retirement for the Post Career Worker.
  15. PA to VA to IVA – From Personal Assistant, to Virtual Assistant to Intelligent Virtual Assistant

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