The future belongs
to the curious

We explore the signals from the future to help you make sense of a world that is changing and imagine and plan for a world that does not yet exist. Explore our thinking below.

The future belongs
to the curious

We explore the signals from the future to help you make sense of a world that is changing and imagine and plan for a world that does not yet exist. Explore our thinking below.

Visitor Attractions

How are visitors experiencing your attraction? We give you the data, tools and frameworks you need to keep ahead of emerging trends in tourism and travel to ensure you deliver the best experience to your visitors.
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Futures Thinking

The future is not binary, nor is it predictable – there are many possible futures. We give you the tools to help you think creatively, strategically and imaginatively about what could be. Futures thinking informs our present-day decision-making by allowing us to examine and test a variety of possible outcomes.
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Futures Thinking

The future is not binary, nor is it predictable – there are many possible futures. We give you the tools to help you think creatively, strategically and imaginatively about what could be.

Futures thinking informs our present-day decision-making by allowing us to examine and test a variety of possible outcomes.

Visitor Attractions

How are visitors experiencing your attraction? We give you the data, tools and frameworks you need to keep ahead of emerging trends in tourism and travel to ensure you deliver the best experience to your visitors.

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Journal of Tourism Futures

Pick me! I am young, healthy and interested in the arts in your city! – exploring the future of travel visas

This viewpoint paper aims to explore the past, present and future of travel visas granting permission to travel. Visa restrictions are used by governments as an efficient method of restricting access in advance of travel. This paper explores how this may change in the future resulting in a shift of power from tourist to destination.