The future belongs
to the curious

We explore the signals from the future to help you make sense of a world that is changing and imagine and plan for a world that does not yet exist. Explore our thinking below.

The future belongs
to the curious

We explore the signals from the future to help you make sense of a world that is changing and imagine and plan for a world that does not yet exist. Explore our thinking below.

Visitor Attractions

How are visitors experiencing your attraction? We give you the data, tools and frameworks you need to keep ahead of emerging trends in tourism and travel to ensure you deliver the best experience to your visitors.
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Futures Thinking

The future is not binary, nor is it predictable – there are many possible futures. We give you the tools to help you think creatively, strategically and imaginatively about what could be. Futures thinking informs our present-day decision-making by allowing us to examine and test a variety of possible outcomes.
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Futures Thinking

The future is not binary, nor is it predictable – there are many possible futures. We give you the tools to help you think creatively, strategically and imaginatively about what could be.

Futures thinking informs our present-day decision-making by allowing us to examine and test a variety of possible outcomes.

Read More

Visitor Attractions

How are visitors experiencing your attraction? We give you the data, tools and frameworks you need to keep ahead of emerging trends in tourism and travel to ensure you deliver the best experience to your visitors.

Read More

Futures Thinking

@CityBowlKid

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@Sabine Lehmann

My opinion: OPINIONISTA: Four assets South Africa can leverage to promote its post-Covid lockdown tourism story https://t.co/czRtj7lfwH
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@CityBowlKid

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My opinion piece...OPINION | When we do leave home, entertainment will look very different https://t.co/dYbD6utLqY via @Fin24
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@CityBowlKid

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@Financial Times

As much as 10% of European economic activity depends on tourism so the complete loss of this year’s season is a price no government can easily afford https://t.co/ZNC76xpC9X https://t.co/8GTkIX5vLd

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@CityBowlKid

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@OliMartin

Instagram ‘will overtake Twitter as a news source’

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Visitor Attractions

@CityBowlKid

Tweet

@Sabine Lehmann

Overview: 19 best virtual museum tours in the world. But, my view an "on-line collection" & a "360 view" are not virtual museum tours. I had a look at the Frida Kahlo Museum, it's merely a set of 360 images. I would happily pay for an online guided tour. https://t.co/BUs3Bz7yyf
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@CityBowlKid

Tweet

@Sabine Lehmann

Cornell researchers discovered the secret to lifelong happiness—and it’s not buying more stuff https://t.co/lWb7uIn5Lx
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@CityBowlKid

Tweet

@Sabine Lehmann

Museum of Wild and Newfangled Art designing AI curator for show - The Museum of Wild and Newfangled Art (mowna) is using AI to curate an online experience titled 'This Show is Curated by a Machine'.
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@CityBowlKid

Retweet

@Blooloop

How might #museums look different after the pandemic? https://t.co/0CyzxEUf05 https://t.co/CW7qwfh5BB

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@CityBowlKid

Tweet

@Sabine Lehmann

Pre-selling tickets online for attractions preserves pocket power, preserves the decision to visit and allows attractions to manage capacity. Yet online bookings have low take up in SA. How do we change this? By adding value to the visitor.
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Futures Thinking

@CityBowlKid

Retweet

@OliMartin

Instagram ‘will overtake Twitter as a news source’

See the Tweet

@CityBowlKid

Tweet

@Sabine Lehmann

My opinion: OPINIONISTA: Four assets South Africa can leverage to promote its post-Covid lockdown tourism story https://t.co/czRtj7lfwH
See the Tweet

@CityBowlKid

Tweet
My opinion piece...OPINION | When we do leave home, entertainment will look very different https://t.co/dYbD6utLqY via @Fin24
See the Tweet

@CityBowlKid

Retweet

@Financial Times

As much as 10% of European economic activity depends on tourism so the complete loss of this year’s season is a price no government can easily afford https://t.co/ZNC76xpC9X https://t.co/8GTkIX5vLd

See the Tweet

Interesting

Useful

@CityBowlKid

Tweet

@Sabine Lehmann

Overview: 19 best virtual museum tours in the world. But, my view an "on-line collection" & a "360 view" are not virtual museum tours. I had a look at the Frida Kahlo Museum, it's merely a set of 360 images. I would happily pay for an online guided tour. https://t.co/BUs3Bz7yyf
See the Tweet

@CityBowlKid

Tweet

@Sabine Lehmann

Cornell researchers discovered the secret to lifelong happiness—and it’s not buying more stuff https://t.co/lWb7uIn5Lx
See the Tweet

@CityBowlKid

Tweet

@Sabine Lehmann

Museum of Wild and Newfangled Art designing AI curator for show - The Museum of Wild and Newfangled Art (mowna) is using AI to curate an online experience titled 'This Show is Curated by a Machine'.
See the Tweet

@CityBowlKid

Retweet

@Blooloop

How might #museums look different after the pandemic? https://t.co/0CyzxEUf05 https://t.co/CW7qwfh5BB

See the Tweet

Visitor Attractions

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Report
AAVEA

Attractions Benchmark Survey Report 2021

I am delighted to present to you the first benchmark study of visitor attractions in South Africa. Information and data are key and it has been a great frustration for the attractions industry that we have had no data available relevant to our specific sector in South Africa. 
The current survey is the first benchmark attraction survey of its kind. The initial phase focused on attractions in South Africa and data was collected for 2019 and 2020. Data for 2019 is of particular importance as it will serve as a pre-pandemic benchmark to track recovery.
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