Turning tourism upside down — a future where tourists have to qualify to visit other countries
Covid-19 changed the face of the tourism sector forever. While visitor levels are starting to recover in most regions, the pandemic has shifted the way people think about travel and the world. While there were economic costs to the moratorium on travel, the lack of tourists also brought a reprieve for chronically over-touristed regions. Many […]
The future of out-of-home entertainment
Domestic and international tourism came to a previously unimagined halt over the last 18 months. As we were all required to stay at home, we made our home a cocoon of safety and security. And, if we had the spare budget, a place of fun and entertainment too. In the past, the biggest competitor for […]
When we do leave home, entertainment will look very different
Just a decade ago, if you wanted to watch a movie you either checked out the showtimes at your local cinema or fought with your family over what programme to watch, before securing yourself a prime spot on the couch. You had to change your own schedule to match that of the programme available. An […]
Three social megatrends that are shaping the future of tourism
In his State of the Nation Address in June this year, President Ramaphosa outlined a bold aim to increase South Africa’s economic growth through tourism, stating “we will make good on our ambition to more than double international tourist arrivals to 21 million by 2030.” Globally, tourism is on the rise and peak tourism demand […]
