The future of out-of-home entertainment

Domestic and international tourism came to a previously unimagined halt over the last 18 months. As we were all required to stay at home, we made our home a cocoon of safety and security. And, if we had the spare budget, a place of fun and entertainment too. In the past, the biggest competitor for […]

SA’s visitor attractions admissions strategy too heavy handed

Visitor attractions, like all other products in the tourism value chain, have had a difficult time over the past 18 months. The African Association of Visitor Experiences & Attractions recently completed the first benchmark study of visitor attractions in SA. It found that 66% of attractions were closed for three months or more in 2020. […]

Wild Life Tourism Futures Book Review

My review of “Wildlife Tourism Futures” has been accepted in the Journal of Tourism Futures. Considering that by 2050, 68% of the world will live in urban areas, what is perceived as “wild” may be different as to how we perceive it today. An exploration of the socio-human aspect of wild-life tourism is crucial as […]

Four assets South Africa can leverage to promote its post-Covid lockdown tourism story

Destinations the world over will be vying for tourists as countries emerge from the lockdowns imposed by the Covid-19 pandemic. Pent-up demand could lead to a post-lockdown spike in travel, but the financial viability of South Africa’s tourism industry depends on regular tourism arrivals and the capacity to support them. Tourism marketing and operational budgets […]

Covid-19: Home is the new hangout

In 1981, Faith Popcorn, dubbed the Nostradamus of Marketing by Fortune magazine, coined the term “cocooning”, defining it as “the need to protect oneself from the harsh, unpredictable realities of the world outside”. During the 1990s, celebrity home maker Martha Stewart referred to “nesting” as the next social megatrend. Both social megatrends were highlighted before […]

When we do leave home, entertainment will look very different

Just a decade ago, if you wanted to watch a movie you either checked out the showtimes at your local cinema or fought with your family over what programme to watch, before securing yourself a prime spot on the couch. You had to change your own schedule to match that of the programme available. An […]

Yold specialist, director of fun: 10 new jobs we could see in the next 10 years

This global trend has huge implications for the tourism sector, especially for the management of visitor attractions. All visitor attractions – whether a world-famous tourist destination, a museum, an amusement park or a local shopping mall – are people-centric and stand to benefit from re-assessing the visitor experience that they offer. Accordingly, attractions need to […]