Yold specialist, director of fun: 10 new jobs we could see in the next 10 years

This global trend has huge implications for the tourism sector, especially for the management of visitor attractions. All visitor attractions – whether a world-famous tourist destination, a museum, an amusement park or a local shopping mall – are people-centric and stand to benefit from re-assessing the visitor experience that they offer. Accordingly, attractions need to […]

5 Numbers every attraction manager should be on top of

These five numbers can be indicators of the health and success of your attraction. As an attraction manager it should be as natural as breathing to review these numbers and know what changes big and small mean. 1. Visitor Numbers Admittedly, visitor numbers are not the only nor even the most important metric to follow, […]

Three social megatrends that are shaping the future of tourism

In his State of the Nation Address in June this year, President Ramaphosa outlined a bold aim to increase South Africa’s economic growth through tourism, stating “we will make good on our ambition to more than double international tourist arrivals to 21 million by 2030.” Globally, tourism is on the rise and peak tourism demand […]

Managing peak seasons at #Attractions17

For many attractions, 25 days of the year account for almost 20% of their visitor numbers. This “super peak season” consists of the summer school holidays (18 days) and the Easter week (7 days). Attractions need to focus all their energy and efficiency on ensuring these super-peak days are well managed. But accommodating such a […]

The woman, the art, and the science behind Cape Town’s tourist attractions

She probably has an accurate idea of what you ordered in the restaurant or where you posed for that selfie. Lehmann has a unique understanding of the consumer’s experience of an attraction. “My passion is attractions management,” she says. “I believe in the incredible power of attractions – they are the number one reason why […]